56
A
ttraction
COSME Tech 2013
Explore the secrets behind the popularity
of made-in-Japan cosmetics
Author info
เคี
ยวโกะ นางากุ
สะ
Kyoko Nagakusa, International PR
COSME Tech / COSME TOKYO Show Management, Reed Exhibitions Japan Ltd.
J
apan is the world’s second largest cosmetics market, which is leading the Asian market not only by its market scale but also by its technical
strength and popularity of made-in-Japan cosmetics. Here in Japan, the Asia’s leading cosmetics exhibition takes place; COSME Tech 2013
– 4
th
Int’l Cosmetics Development Expo. [June 26-28, 2013 at Tokyo Big Sight, Organised by Reed Exhibitions Japan Ltd.]
Though it’s a sister show of in-cosmetics in Japan (both organized by Reed Exhibitions), its exhibit profile covers a wider range of products/
services for “cosmetics development”, such as ingredients, OEM/ODM and containers/packaging. Showcasing all the key factors which decide
the quality and concept of cosmetics, COSME Tech is considered as the best and most efficient way for cosmetics manufacturers to source new
products, find new suppliers and get ideas for their product planning/development.
Why not visit COSME Tech 2013 and explore the secrets behind the popularity of made-in-Japan cosmetics? COSME Tech 2013 is expected
to gather 550* exhibitors and 30,000* visitors from around the world, renewing the record scale again. (*expected, including concurrent COSME
TOKYO 2013)
Highlights of the 2013 show
Recently, there have been growing numbers of OEMprojects between Japanese suppliers and overseas (especiallyAsian) cosmetics companies.With
their technical strength and detailed and extensive services, Japanese OEM suppliers are gaining certain reputation also in the overseas market.
COSME Tech 2013 will be the best opportunity to find OEM partners by trying the actual products, feeling the effect and conducting technical/
business consultation on-site. Exhibitors include leading companies such as NIHON KOLMAR, who is Japan’s No. 1 OEM supplier in market
share and have a lot of experience with all the major Japanese cosmetics manufacturers andmany overseas companies as well. COSMESCIENCE
is currently gaining large attention for their high-value added OEM, especially for their anti-aging technology adopted for a huge hit product by
a certain company considered as a winner among newcomers from the other industry.
Of course, there aremany exhibitors from ingredients and containers/packaging sectors, the show’s other features. From the ingredients sector,
BIOGENOMICS exhibits liquid concentrate generated by lactic bacteria, which they say is the first for cosmetics use.
Also, numerous containers/packaging with technology and design will be showcased. HONDA PLUS is leading the industry with their creative
and innovative containers enabled by their blow forming technology and professional design team. They have been exhibiting at COSME Tech
since its launch and have always gathered a large attention at the show floor. There are also containers/packaging created by fusion of Japanese
sensibility and traditional technology, such as TSUJIKAWA’s containers using gold embossing technology. In addition, therewill be also exhibitors
from European countries with stylish and luxurious design.
Furthermore, at “Academic Forum” inside the exhibition halls, more than 30 academic presenters will disclose their latest research achievements
such as development/discovery of novel ingredients and the cutting-edge analysis/evaluation technologies. This will be a prime opportunity to
explore the forefront of the industry and discover new innovations.
Search more exhibitors/exhibits online (e-Guidebook):
Concurrent show: COSME TOKYO 2013 showcasing the world’s latest cosmetics & toiletries
What makes COSME Tech 2013 more attractive is its concurrent show, COSME TOKYO 2013 (2
nd
Int’l Cosmetics Trade Fair), which is Japan’s
ONLY international exhibition specialised in cosmetics & toiletries for retail. Showcasing not only a large number of popular made-in-Japan
cosmetics but also the latest cosmetics & toiletries from around the world (from France, Italy, USA, Australia, New Zealand, Palestine, Tanzania,
India, Thailand, China, Taiwan, Hong Kong, Korea…), this show provides the ideal opportunity to grab the world’s latest trends and find the hit
products coming next.This year, reflecting themarket trends, “Organic Zone” and “Anti-agingCosmetics Fair” are expected to gather large attention.
Conference: Learn the latest regulatory/market trends
The co-held Conference also attracts thousands of industry professionals, covering the topics
such as the latestmarket trends in Japan/Asia, development situation andmarketing/PR strategies
of the leading companies, and many others. Among total 60 presentations, Keynote Session is
expected to attract especially the largest number of attendees, where the latest regulatory/market
trends are addressed by the key persons in the Japanese cosmetics industry.
Visit COSME Tech 2013 and COSME TOKYO 2013, Register yourself as a visitor and get FREE
Invitation Ticket!
/
